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Roman Mars speaks with Cathy Byrd at the South By South West Interactive in Austin, Texas about what inspired him to create 99% Invisible, a radio show and podcast series featuring architecture and design. Based in San Francisco, Mars is a super hero in a world of passionate and mostly bootstrapped podcasters. The 99% Invisible Kickstarter campaign was the most successful journalism project ever funded. This recording session takes place inside the SXSW Interactive presenters’ lounge, a room buzzing with creative energy.

Sound Editor: Eric Schwartz | Photos: observermedia.designobserver.com; theawl.com; 99percentinvisible.org |
Episode Sound: 99% Invisible Episode 43