I have so little time to work in my studio these days. Even though I know it’s important, I really don’t like spending my energy on social media when I could be composing a new work. What’s the absolute minimum I should be doing?
-New music composer, Berlin
It’s important to remember that the goal of social media is to meet new people and build relationships that can benefit your creative goals and career. If you keep this objective in mind, using social media shouldn’t feel like a chore. It’s just another part of being a professional artist and promoting your work.
But no matter what social media or marketing outlet you choose, you should always ask yourself, “How does this help my sales or career goals?” It’s important to understand that not every social media outlet is right for every artist. Some people thrive on Twitter, while other artists prefer to get a bit more in-depth and share their work on a blog or Facebook.
My advice- Start with ONE social media outlet that feels like a good fit and really dig in!
For instance, you can commit to posting images of your work on Facebook at least twice a week. Or, you can decide to write one short blog post about your work in progress every Monday. Set up a schedule and stick to it. No more, no less.
Keeping a set schedule will not only allow you to stay focused, but will help you avoid spending too much time on-line when you really should be spending time in your studio. Once you’ve got a handle on one social media outlet you can add another when and if your schedule allows.
What you’re really aiming for is finding a balance between composing new work and marketing the work. And, while there is no “minimum” amount of time you should be spending marketing your work, you should be using social media as a tool to advance your career goals, not just because “everybody else is doing it.”
Here’s a link to help you organize your strategy: Social Media Plan—How to Create One in 9 Steps
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Subject Line: Fresh Rx