How do I cultivate a unique/notable/fresh brand
at the beginning of my mid-career?
– Photographer, Barcelona, Spain
Branding is a catch-phrase that has trickled down from corporate culture. In a very basic way, branding is really about your reputation and how you actively present yourself to the world. But unlike a corporation, as an artist, you are your brand. With that in mind, when it comes to cultivating your personal brand it’s important to start from the inside. This is true for artists at every stage of their careers.
To build your personal brand you’ll need more than a logo and a slickly designed website.
You need to be clear about who you are and what you have to offer. I’m not just talking about displaying the type of artwork you have available for sale. I’m talking about how you present yourself and your personality.
What three or four adjectives best describe you and what you have to offer? What words would you use to define your personality? What are you passionate about? What emotions do you want to generate when people come into contact with you and your work? Are these values being expressed on your website, blog, your social media outlets, and every other piece of content or information you put out into the world?
Click over to your website and have a quick look at your “About” page. Are you communicating enough information about what you stand for that a new-to-you person could easily and quickly figure out whether or not they want to hang around long enough to get to know you even better? People who visit your website, blog, or even your twitter bio are going to judge you, in a matter of seconds, based on what they see. These people can’t feel attached to your brand if they don’t know what you stand for. So step up and tell them who you are.
Just like building your artistic skill, personal brand building takes a bit of hard work and practice, but the rewards are well worth the effort. By taking the time to define who you are and choosing the best way to communicate those ideas, you can better position yourself to make connections with potential art buyers who would be most interested in exactly the type of artwork you have to offer.
MORE ON PERSONAL BRANDING: How To Make It: Building Your Personal Brand
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Subject Line: Fresh Rx