Emmelie Koster, Owner, No Man’s Art
No Man’s Art, YAB
World’s smallest museum in elevator shaft, NYC
World’s smallest museum in elevator shaft, NYC
The Mµseum, or “Micro Museum” in Sumerville, Mass.
Norman Rockwell, Willie Gillis: Package from Home ($4.85M), Amazon Art
Ges Briggs, Musical Beauty ($55), Amazon Art
Sarah Hobbs, Overpacked, W Hotel, Atlanta, Dec 2012
Agnes Meyer-Brandis, Control Room Tempelhof, Berlin
How is the world’s diminishing gallery scene affecting the financial health of individual artists? We think the shift has a lot to do with the economy, but also acknowledges the value of a flexible platform and the growing role of the Internet as an international art market.
Galleries are reinventing how they work with artists, communities and collectors. The nomadic OS of No Man’s Art Gallery provides an international platform for young artists in pop-up galleries around the world. So far, they’ve scouted artists and staged shows in Shanghai, Amsterdam, Hamburg, Mumbai, Paris and Copenhagen. To cultivate a sustainable eco-system for emerging talent, No Man’s Art offers discounts to YAB’s (Young Art Buyers), collectors aged 26 and under. For more info on Emmelie Koster, owner and curator of No Man’s Art, read “No Man’s an Island” in That’s Shanghai.
Some small-scale projects are drawing huge attention for the novelty of their real estate. A new art space in New York City is getting tons of press for Museum, a precise display of everyday objects that occupies the tiny 60 sq ft interior of an elevator shaft on Cortlandt Alley in Chinatown.
North of Boston, Mass, there’s serious competition for the flyweight title. Launched four days ago, The Mµseum—or “Micro Museum” is perched on the surface of a 16-inch-wide bricked-over alleyway in Sumerville, Mass. The venue is just 8 inches deep and framed with a grand, traditional neo-classical façade. For TheArtery.com, Greg Cook spoke with founding curator Judith Klausner about her aim to expose the work of more New England artists in the tiny showcase.
It’s hard to imagine that showing work in these pint-sized venues would lead to significant revenue streams for artists. If micro is the new model for a 3-D art venue, then artists would do well to keep mining the global possibilities that lie in virtual space. Keep in mind, though, that even the most intrepid online collector could get lost in the SEO sea of individual, collective and gallery websites. Enter a new player—and quite possibly a game changer. Launched in early August, Amazon Art brings to its online showroom works from more than 150 galleries and 4,500 artists, priced from $30 to nearly $5 million. According to Huff Post’s Mallika Rao, “the highest trafficked, and arguably least glamorous, site to sell original art—stands to reset our conception of art creation, collection and valuation to a dramatic degree.”
Of Note: We’ve explored some fascinating alternative art venues on FreshArtInternational.com. In December 2012, artist Sarah Hobbs talked to us about how she appropriated three guest rooms in an Atlanta hotel for her project Overpacked. And in January 2013, German artist Agnes Meyer Brandis showed us her experimental installation in Berlin’s abandoned Tempelhof airport control tower.
