Jason Kofke launched the Everything Will be Okay project with a $500 grant from Idea Capital in 2008. The artist purchased an array of winter wear and screen printed the phrase ‘everything will be ok’ in bold letters on each garment. He distributed the clothes that November and December, mostly to the homeless in downtown Atlanta. “My goal,” he writes, “was simply (using art) to provide extra warmth to a few people that winter and create an opportunity for holiday commuters in Atlanta to encounter the homeless people who share their streets and intersections.”
Kofke took the project overseas to Tokyo, Prague, Moscow, Barcelona, Shanghai, and Vienna. He’s delivered his humble message in varied languages, media and formats—on walls, underpasses, dumpsters, and even rock outcroppings.
The artist considers it essential to be an invisible emissary. In this mystery, he believes, lies the purity of the work. In times of despair, depression, anxiety and instability, what would be your response to Kofke’s pop-up message?
Read a 2009 interview with Jason Kofke on burnaway.org.